The project is focused primarily on the cross-border development of new tourism products for small and medium-sized enterprises (SMEs) throughout the Hanseatic Towns in the Dutch/German border region, which extends from the Dutch province of Overijssel to the German part of the Euregio Rhine-Waal (Gelderland, Veluwe, Arnhem/Nijmegen, Lower Rhine, Rhineland, Overijssel). As a result, the project succeeds in addressing the Visitor need for a new product offering related to city tourism and therefore – in combination with the extra product offering reinforcing the cultural and historical heritage in the Hanseatic-Corridor – strengthens the trend for short city breaks. Connected both by a cycle route suitable for various target groups (recreational cyclists, cyclists on e-bikes, etc.) and by water, the Hanseatic Towns serve as a magnet attracting people to the hinterland. Simultaneously, the project responds to the need of SMEs (accommodation/food service businesses) and other tourism-related companies for new, bookable products that contribute to the cross-border positioning of the ‘Hanseatic’ theme and hence create new revenue opportunities for those SMEs, including in conjunction with the traditional ‘Hanseatic Days’ in the Dutch/German border region. The project is supported by a network of regional tourism-related) organisations, the local tourist information offices, the local municipalities and a cluster of (tourism-related) companies along the route.